Efforts to influence WHAT and HOW people think of a brand
According to a recent study, a staggering 90% of consumers read online reviews before ever visiting your website. For instance, customers need to read an average of 10 reviews before they feel they can trust a local business. So, if your business has only 1 or 2 star reviews on Google, Yelp or Facebook, you risk losing 80% or more of their potential new business. That’s huge.
WHAT IS REPUTATION MANAGEMENT?
Reputation management is a process of collecting insights, developing effective strategies, and executing tactics to improve your online presence and grow your business. In fact, 87% of customers will reverse a purchase decision after viewing negative content about a brand or product online. Reputation management happens online because that's where the majority of our communication happens. Because what people think of a brand influences everything about that brand. It's nearly impossible to sell a product to a client that doesn't trust or believe in your brand. The better your reputation, the better your conversion rate.
WHAT CAN YOU DO ABOUT IT?`
Reputation management is more necessary today than it has been in the history of humankind. Online reputation of a business or a person help and this impacts their ability to earn new customers, get new good career, funding and branding to maintain their position in their industry, and to compete. Our Expert Online Reputation management service help your businesses to take control of how they are seen online and buyer look at you as a brand and we protect brand image. Our team will build and implement a process to help drive new and positive reviews. Our methods are honest and truthful; we don’t believe in paying for reviews.
1
A Strong Online Reputation Impacts Your Bottom Line
Given two service providers with similar ratings, consumers are more likely to choose the provider with more and/or newer reviews.**
72% of all new searchers don’t take action until they have read reviews.*
2
The Process of Getting Reviews is Important
Up to 80% of reviews originate from follow-up emails urging the customer to review.***
41% of consumers say that businesses replying to reviews make them believe that the company really cares about their customers.****
3
The Impact of a Poor Online Reputation is Severe
92% of consumers have difficulty or hesitate choosing a business with no reviews.*****
95% of consumers suspect fake reviews if there are no bad scores at all.******
Visitors coming from a variety of sources like direct visitors, search visitors and referral visitors. Are they new or returning?
How are new visitors interacting on your site? Are they just browsing, curious or converting?
What search terms did they use to find you (if searched) and on what search engine?
What device did they use (Computer, Mobile, Tablet or other devices)?
What pages are interesting (Entry & Exit pages) & Where are they located?
What are your returning visitors doing when they come back to your site? More importantly, what made them revisit?