Proximity Marketing

Proximity Marketing Drive Customer Engagement and Boost Sales

Proximity marketing uses cutting-edge location-based technologies like Beacons, NFC, and Geofencing to deliver real-time, personalized marketing messages to customers. Enhance customer experiences, increase conversions, and maximize business growth with targeted proximity campaigns.

Location-Based Engagement

It’s Time to Elevate Your Business with Proximity Marketing – Reach Customers Where They Are and Deliver Hyper-Personalized Experiences

Traditional marketing strategies struggle to engage customers at the right place and time. Proximity marketing changes the game by leveraging technologies like Bluetooth beacons, Wi-Fi, and geofencing to send location-based offers and messages directly to mobile devices. Whether you own a retail store, shopping mall, or event venue, you can significantly enhance customer engagement and drive sales. By analyzing customer foot traffic and behavior, businesses can create tailored experiences that build brand loyalty and improve conversions.

Our Proximity Services:

Strategic Approach

How Businesses Can Leverage Technology to Drive Customer Engagement and Sales

A successful proximity marketing strategy requires the right blend of technology, audience segmentation, and personalized messaging. Our strategic approach focuses on real-time engagement, precise targeting, and analytics-driven optimization to ensure businesses achieve maximum ROI from their campaigns.

Audience Targeting & Segmentation

Deliver personalized messages to customers based on location, behavior, and preferences for maximum engagement and conversions.

Technology Integration

Seamlessly implement Bluetooth Beacons, Wi-Fi Marketing, and NFC for an automated, highly efficient customer interaction process.

Real-Time Analytics & Optimization

Track customer movements, measure engagement levels, and refine campaigns for better performance and increased ROI.

Omnichannel Marketing Execution

Integrate proximity marketing with SMS, email, social media, and mobile apps to create a seamless brand experience.

The Challenge

What Are the Key Challenges Businesses Face in Implementing Proximity Marketing? Overcoming the Barriers to Success

Many businesses struggle to implement proximity marketing effectively due to privacy concerns, lack of technical expertise, and integration challenges. Without a clear strategy and the right tools, brands fail to maximize customer engagement. Ensuring customer consent, optimizing marketing messages, and integrating real-time analytics are key factors in overcoming these barriers.

Another challenge businesses face is customer adoption. While proximity marketing provides personalized experiences, not all customers are familiar with beacons, NFC, and geofencing. Educating users, ensuring compatibility across devices, and offering valuable incentives are essential to increasing engagement. The key is to strike a balance between personalization and privacy.

The Solution

How Businesses Can Overcome Challenges and Create Engaging, Data-Driven Customer Experiences

To maximize the benefits of proximity marketing, businesses must implement a structured approach: clear consent policies, seamless integration with mobile apps, and data-driven optimization. By combining technology with personalized messaging, companies can enhance customer engagement, increase foot traffic, and drive higher conversion rates.

Transparent Data Policies – Ensure customers feel secure about their privacy by implementing clear opt-in processes.

Seamless Technology Integration – Use cloud-based platforms to manage and deploy proximity marketing strategies efficiently.

Personalized Customer Engagement – Deliver real-time offers, discounts, and valuable content based on location data.

ViVi Innovatives & Eskimi – A Step-by-Step Strategic Solution for Proximity Marketing Success

We provide end-to-end proximity marketing solutions, from planning and technology setup to campaign execution and performance tracking, ensuring businesses achieve measurable success. With Eskimi’s powerful DSP capabilities, we enhance location-based targeting, optimize engagement strategies, and provide rich media solutions for maximum impact.

Capture attention and push engagement

Get custom high-performing creatives from our in-house creative team.
Bring static images to life with Eskimi’s Rich Media Builder.
Win more business with custom proactive creatives for your clients.

Reach your audience at the scale

2,500+ targeting options to find your perfect customer.
Find the right user at the right time with contextual segmentation.
Get telco operator insights and create your custom segments.
Section users by purchase power with socio-economic class targeting.

Quality traffic and sustainable advertising

Get direct access to publishers.
Get high-quality supply that delivers good visibility.
Cut intermediaries, costs, and emissions with supply path optimization.

Create a lasting brand impact

Measure the true impact of your campaigns with brand lift studies.
Optimize for attention with Lumen and third-party verification.
Get neuroscience insights and attention validation with Neurons.

Whichever way you like

Self-service – run your campaigns 24/7 with total flexibility and control.
Managed – tell us what you want, and our professionals will do the rest.
DSP of choice – activate premium inventory, creatives, and data on any DSP.

Ready to Transform Your Business with Proximity Marketing? Let’s Build the Future Together!

Don’t miss out on the opportunity to revolutionize customer engagement. Whether you’re a retailer, event organizer, or business owner, Proximity Marketing combined with Eskimi’s DSP solutions can help you connect with customers in real time. Contact ViVi Innovatives today to create data-driven, location-based marketing campaigns that drive results!