A Local Gift Shop to Global Omnichannel Sales: Silver in the City’s Growth Strategy
Silver in the City, owned by Kristin Kohn, is a boutique specializing in unique and whimsical gifts. The boutique strives to offer customers an
How to Choose the Best Site Builder for an Online Store
Your online store’s success hinges on the foundation you set. For small business owners taking the plunge into the digital market, it means finding the perfect platform
How Ecwid’s Accessible Online Store Template Became a Hit
The beauty of the digital marketplace lies in its potential unconstrained by physical boundaries. Shouldn’t accessing it be smooth sailing without any obstacles?
At Ecwid by Lightspeed,
How to Offer Discounts to Increase Revenue: Top Tools & Strategies
Smart businesses know that strategic discounting isn’t just a temporary rush — it’s a revenue driver that can revitalize sales figures and influence customer loyalty.
However, when
New ways to search in 2024
We’re introducing two major updates to help you search any way, anywhere: Circle to Search and an AI-powered multisearch experience. For more than two decades, we’ve continuously redefined what a
Evolving Google Analytics for more insightful measurement
We have been preparing Google Analytics 4 for a future that is now here. Two years ago, we announced that Google Analytics 4 would be our solution of record. Since
Evolving and Expanding Ads on Reels
Today, we’re updating and expanding our Ads on Reels test, making it possible for more creators to earn money for their engaging reels. Learn more about how to get access
Digital Advertising’s Role in Driving Long-Term Brand Growth
Brand-building is critical to the long-term success of business performance. People are increasingly spending more time on digital channels; in fact, according to the Global Web Index, consumers spend 72%
7 Steps to the Best Ads for Facebook and Google Campaigns
Are you curious about paid advertising tactics for your business in 2024? If you have the capital to invest in Facebook or Google ads, they are one
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