A Local Gift Shop to Global Omnichannel Sales: Silver in the City’s Growth Strategy

Silver in the City, owned by Kristin Kohn, is a boutique specializing in unique and whimsical gifts. The boutique strives to offer customers an

How to Choose the Best Site Builder for an Online Store

Your online store’s success hinges on the foundation you set. For small business owners taking the plunge into the digital market, it means finding the perfect platform

How Ecwid’s Accessible Online Store Template Became a Hit

The beauty of the digital marketplace lies in its potential unconstrained by physical boundaries. Shouldn’t accessing it be smooth sailing without any obstacles?

At Ecwid by Lightspeed,

How to Offer Discounts to Increase Revenue: Top Tools & Strategies

Smart businesses know that strategic discounting isn’t just a temporary rush — it’s a revenue driver that can revitalize sales figures and influence customer loyalty.

However, when

New ways to search in 2024

We’re introducing two major updates to help you search any way, anywhere: Circle to Search and an AI-powered multisearch experience. For more than two decades, we’ve continuously redefined what a

Evolving Google Analytics for more insightful measurement

We have been preparing Google Analytics 4 for a future that is now here. Two years ago, we announced that Google Analytics 4 would be our solution of record. Since

Evolving and Expanding Ads on Reels

Today, we’re updating and expanding our Ads on Reels test, making it possible for more creators to earn money for their engaging reels. Learn more about how to get access

Digital Advertising’s Role in Driving Long-Term Brand Growth

Brand-building is critical to the long-term success of business performance. People are increasingly spending more time on digital channels; in fact, according to the Global Web Index, consumers spend 72%

7 Steps to the Best Ads for Facebook and Google Campaigns

Are you curious about paid advertising tactics for your business in 2024? If you have the capital to invest in Facebook or Google ads, they are one

Mastering Cross-Border Ecommerce: Key Tips to Success

As technology and consumer behavior evolve and shift, the cross-border ecommerce industry has experienced massive growth in the last few years.

As an ecommerce retailer, you may