Key Financial Metrics Every Ecommerce Business Owner Should Master
Accurate and up-to-date financial metrics are critical for determining the success and health of any business. These numbers aren’t just figures; they’re the GPS guiding business owners
Four ways Google Analytics delivers actionable insights for your business
Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions. Five years ago, we introduced Google Analytics 4, a solution that adapts to
Time Management Tips for Busy Entrepreneurs: How to Get More Done in Less Time
Entrepreneurship is one of the most fulfilling but demanding careers a person can have. As a business owner, you’re in charge of nearly every facet of your
Harnessing AI for a Business: Practical Uses of AI in Ecommerce
AI, or artificial intelligence, is taking the business world by storm. Simply put, AI is a technology that simulates human intelligence via computers and machines. It helps
From Local to Global: Jack & Co.’s Sweet Path to Growth
Have you ever heard of elderberries? They’re among the most beneficial fruits for fighting colds and boosting immunity.
Nikki Schoeny and her husband tapped into the wonders
How to Create a Loyalty Program That Works: Designing a System to Retain Customers
Whether you’re launching a brand new business or you’ve been running a successful online shop for years, retaining customers is part of the gig.
Without loyal customers,
Drive Sales by Adding Product Reviews on Your Website in a Click
When was the last time you bought something online without reading reviews? Exactly. Bet your customers don’t either. That’s why adding testimonials to your website is a
Upsell, Cross-Sell, or Clear Dead Stock: Which Product Bundling Strategy Do You Need?
Who could resist a deal where you receive more for less? If you’ve ever indulged in a combo offer at a fast-food chain, you’ve seen the art
Our research study, in collaboration with CrowdDNA, aims to understand people’s relationship with social media ads across different social media platforms.
Advertising has historically been a way for advertisers to position a product or service as the star of an ad and deliver a message to as many people as possible.
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