Our research study, in collaboration with CrowdDNA, aims to understand people’s relationship with social media ads across different social media platforms.

Advertising has historically been a way for advertisers to position a product or service as the star of an ad and deliver a message to as many people as possible.

Maximize CTV Performance with Display & Video 360 and Disney

We’re launching a direct integration between Google’s Display & Video 360 and Disney’s Real-time Ad Exchange (DRAX). This will empower advertisers to reach relevant audiences across Disney’s properties at more

8 Ways To Lower Your Facebook Ads CPC

Keeping advertising costs down while maximizing returns is a constant challenge for businesses, especially on a platform as competitive as Facebook. With over 2.9

6 Effective “Buy One, Get One Free” Promotions for an Online Store

One of the most effective ways to market your store is the "Buy One Get One Free" deal. These are your slick, versatile sales boosters to charm

What Is Headless Commerce?

Every day it seems like technology gets a little bit slicker. Interfaces are streamlined, graphics are boosted, functionalities are enhanced, and new integrations are created so that

How to Come Up with Logo Ideas That Tell Your Brand’s Story

A logo isn’t just a pretty picture on your website and merch. The best ones reel in customers, make connections and leave a mark on your audience

The Cheapest Ways to Send a Package: 6 USPS Tips

If you find yourself constantly wondering, "what is the cheapest way to send a package," that’s not surprising. Shipping costs are an expense for any business that

Hyperlocal Social Media Marketing: Navigating the Power of Targeted Engagement

In the age of digital transformation, the marketing scene got a facelift. Businesses now wield powerful tools to boost their reach sky-high. But hey, every online business

How to Tap into a Global Audience with a Multilingual Store

In the age of internet globalization, having an online presence is as essential for a business as coffee on a Monday morning! But it’s not just about

What Google’s Email Changes Really Mean for B2B

When markets are turbulent, marketers can get desperate. And your inbox pays the price. Facing pressure to engage with any and all potential buyers, growing companies too often rely on