Essential Business KPIs for Online Stores & How to Track Them Like a Pro

In the world of business, data is king. However, navigating this massive amount of information can be overwhelming.

Enter key performance indicators, or KPIs — the beacon

Team Management Lessons from a Business Owner: A Chat with Lali Sichinava

In today’s fast-paced business landscape, effective team management is essential for sustained growth and success. We had the pleasure of speaking with Lali Sichinava, the owner of

Data Privacy in Ecommerce: Emerging Trends and Best Practices for 2024

In 2024, protecting customer data is crucial for ecommerce businesses. However, recent large-scale data breaches, such as Casio’s breach, which hit their customers in

Unlocking the Power of UX Design for Ecommerce Businesses

The success of your online store depends on various factors like marketing, product quality, and customer service. But have you ever wondered how the user experience of

Selling Event Tickets and Maximizing Impact as a Nonprofit

Welcome to the "Success Stories" section of the Ecwid blog, where we proudly present inspiring stories of business owners who use Ecwid by Lightspeed. Get ready to

The Easiest Way to Buy a Domain for an Online Store

Ever wonder how potential customers find your store online? They search for it using brand or domain names, such as ecwid.com.

A unique domain name sets you

Multichannel Selling Explained: Expanding to Big & Niche Marketplaces

In this episode of the Ecwid Ecommerce Show, we dive into the world of multichannel selling.

Selling online is no longer limited to just your own

How To Price Your Online Course: 5 Pricing Models

Quick answer

Choosing the right price for your online course you have to consider many things: vale for the students, cost recovery, revenue

Must-Have UX Principles to Follow in an Online Store

As an ambitious business owner, you want to grow your business. One of the best ways to achieve this goal is by creating an online store with

Dos and Don’ts of Mapping Your Buyer Journey

Chances are you’ve come across the concept of "customer journey mapping." It’s a widely recognized and valuable tool utilized in marketing and sales strategies. It is used