Before we get into the how-tos of selling on Instagram, let’s start with some basics. Here we explain how to set up a profile for your business, and the ins and outs of using the platform to promote your store.

Write a clear bio

Before you create the first post on your new businesses’ Instagram account, make sure you’ve crafted an engaging bio. This is the first chance you have to connect with potential followers, so a little thought goes a long way.

Some recommendations when writing your Instagram bio:

• Include your store name
• Add a short description of the brand
• Keep the length between 140-160 characters
• Add a call-to-action button linking to an Instagram-specific landing page or your store (you need a business account to do this)
• Highlight key information with emojis (phone number, email, etc.)
• Add a branded #hashtag to curate images and videos

A sample template:
[Store Name] [Brand Description] Tag your pics with [#Branded Hashtag] 📧 [Email] 📞 [Phone Number] [CTA Link]