Maximize CTV Performance with Display & Video 360 and Disney
We’re launching a direct integration between Google’s Display & Video 360 and Disney’s Real-time Ad Exchange (DRAX). This will empower advertisers to reach relevant audiences across Disney’s properties at more
What Google’s Email Changes Really Mean for B2B
When markets are turbulent, marketers can get desperate. And your inbox pays the price. Facing pressure to engage with any and all potential buyers, growing companies too often rely on
Google I/O 2024: An I/O for a new generation
Google is fully in our Gemini era. Before we get into it, I want to reflect on this moment we’re in. We’ve been investing in AI for more than a
Passkeys, Cross-Account Protection and new ways we’re protecting your accounts
Passwords are often at the core of today’s major cybersecurity issues, which is why we’ve continued to create new authentication technology over the years. In 2022, for World Password Day, we launched
New ways to search in 2024
We’re introducing two major updates to help you search any way, anywhere: Circle to Search and an AI-powered multisearch experience. For more than two decades, we’ve continuously redefined what a
Evolving Google Analytics for more insightful measurement
We have been preparing Google Analytics 4 for a future that is now here. Two years ago, we announced that Google Analytics 4 would be our solution of record. Since
The Power of Google Shopping Ads: A Comprehensive Guide
In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience and drive sales. One such powerful tool that has revolutionized the e-commerce landscape is Google
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