Running a successful business is like planting a garden — it requires careful nurturing and attention to ensure that the roots of cash flow remain strong, enabling the business to bloom and flourish.

In fact, knowing how to handle cash flow in a business can make or break it. Let’s dive in!

What Is Cash Flow Management?

Before going any further, let’s examine what cash flow means.

Simply put, cash flow management is monitoring, tracking, and optimizing the inflow and outflow of money throughout the business. The goal is to forecast needed funds to cover expenses like bills, debts, payroll, and more.

The Categories of Managing Cash Flow

Cash inflow means money coming into the business through sales, earned interest, and more. Cash outflow is the money going out of the company toward expenses.

A few categories are used to classify cash flow transactions throughout the company:

Cash Flows from Operating Activities

Cash flows from operating basically mean the money moving through regular business operations. It includes inflowing cash from sales income and outgoing costs for production, supply, and more.

Cash Flows from Investing Activities

This cash is generated or spent through investment activities. It may involve outflows like buying securities, properties, or businesses. Inflows can come from selling other companies or securities.

Cash Flows from Financing

Financing cash flow represents the funds a business raises and repays to investors over a specific period.

How to Manage Cash Flow

Business owners need to learn how to manage cash flow as early in their journey as possible. The best way to start the process is with cash flow statements.

A cash flow statement records the inflow and outflow of cash through the business during a specific period. It could be a week, month, year, or another custom time frame. Owners can effectively monitor cash flow in their business by tracking any desired period.

The correct period track can depend on the size and operation of the particular business. Many businesses track their cash flow week-to-week, but other small businesses may only need to do it every month.

With small businesses, it can often be challenging to track and forecast too far into the future. A good rule of thumb is to plan around 6-8 weeks ahead of time.

Steps to Starting Cash Flow Management

Now, let’s look at some effective cash flow management strategies for business owners.

Forecast Expenses

Forecasting expenses and financial obligations is the first step towards mastering cash flow management. Make a record of everything the business has to pay, including:

Rent Payroll Subscriptions Loan repayments Production costs Anything else that takes out of the bottom line.

Include all anticipated business expenses for the upcoming weeks. Recalling every detail from memory might be challenging, so consider reviewing bank statements or invoices to ensure comprehensive coverage.

Forecast Earnings

The next move is to predict incoming revenue and earnings. Take into consideration the weekly revenue inflow. Earnings may vary weekly, so aim for as much accuracy as possible. Forecasting will get more manageable as the business continues to run over time.

There are several factors to consider when accounting for upcoming revenue.

Firstly, consider any guaranteed income, such as subscriptions or service contracts. These will be the easiest to forecast ahead of time.

Then, try to forecast future sales from new customers or clients. It will be harder, but past data can be reviewed to generate an estimate. If there is data available from the year prior, check into what the period was like the previous year for an estimate.

Pro tip: If you sell online with Ecwid, you can use the Reports dashboard to check your previous sales data and trends to make an even more accurate prediction.

Also, make sure to account for seasonality. If there are any upcoming holidays or promotions, these could positively or negatively impact revenue, depending on the industry.

Balance Out Revenue and Expenses Forecasts

The next step is to balance out the two separate forecasts to understand the cash left in the business. The basic calculation for this is subtracting the money out from the cash in. Doing this for a month will tell the business its financial position for the end of the month.

By understanding this, the business can make informed decisions and use the remaining cash effectively. It is the starting point for managing their finances as they embark on a new month.

Initially, this may be a bit complex or tedious, but as it becomes a regular practice, it’ll get much more manageable. You can find a variety of cash flow management templates online to kickstart your business, along with specialized cash flow management software.

Cash Flow Management Techniques for Success

Now that we’ve covered the general basics of managing cash flow, let’s look at some ways to improve it.

Track Your Business Financial KPIs

The first step in effectively managing cash flow is to track and understand your business’s financial KPIs (key performance indicators). These metrics can help you gauge the overall health of your business.

Some examples include revenue, profit margin, and expenses. By monitoring these KPIs regularly, you can quickly identify any potential issues with your cash flow.

For example, if your profits are decreasing while expenses are increasing, this could signal that you need to make some changes to improve your cash flow.

If you sell online with Ecwid by Lightspeed, you can track some of your business’s financial KPIs with the built-in Reports. This tool lets you view and analyze your real-time sales, profits, expenses, and other vital metrics.

The Accounting section in the Reports is especially helpful for cash flow management, as it lets you stay updated on your financial flows. It provides valuable insights into your store revenue, expenses, average order value, and average revenue per customer and visitor.

Learn more: Essential Business KPIs for Online Stores & How to Track Them Like a Pro

In addition to tracking financial KPIs, it’s also important to regularly review your financial statements, such as balance sheets, income statements, and cash flow statements. These documents provide a detailed overview of your business’s finances and can help you identify any areas that may need improvement.

Consolidate and Control Inventory

Stagnant or underperforming inventory can be a quick way to suck up cash flow within a business.

Be sure to conduct regular inventory evaluations to review supply and demand, which products aren’t selling, and which are. It will allow the business to remove stock of products that aren’t contributing to the cash flow and stock more of the products that are. It can help to cut down costs on producing underperforming inventory, as well as the associated storage costs.

Another important KPI to track is your inventory turnover ratio. It measures how quickly you sell through your inventory and can give you insights into your inventory management efficiency. A high inventory turnover ratio means you are effectively managing and selling your products, which can positively impact your cash flow.

Negotiate with Suppliers

Cutting down on supplier and manufacturing costs can be an easy way to keep more cash in the business. An essential part is learning how to properly negotiate with suppliers to achieve the best but most harmonious arrangement.

It may be difficult for businesses starting out, as suppliers may not be willing to go down much on beginning orders. However, as the company maintains and builds a relationship with the supplier, they should arrange better terms. Some suppliers may even offer early pay discount options.

Lease, Don’t Buy

This point seems counterintuitive at first. After all, long-term equipment and property leasing typically becomes more expensive than buying. However, this is a better option for businesses that don’t have a lot of extra cash to toss around.

Leasing means paying in smaller increments, which can improve cash flow over monthly periods. Additionally, every lease payment is a tax write-off.

Take Advantage of High-Interest Savings Accounts

Many banks offer high-interest business savings accounts that can perfectly capitalize on the current in-house cash. Deposit money into a savings account with 1% interest or higher to earn additional funds that can help prepare for future expenses. Some banks even offer business bank accounts with interest rates of 4% and higher.

Benefits of Effective Cash Flow Management

Managing cash flow can initially seem tedious, but it can also benefit a business in multiple ways, such as:

Reduce Stress

Managing cash flow will help businesses know they have all expenses covered and where they stand each month. It takes a lot of the guesswork and worry out of paying bills.

Plan and Cover Shortfalls

Knowing where the business stands on expenses can help in planning for and handling shortfalls or difficulties. If it looks like the business will be short one month, they can preemptively run promotions to drive sales or ask for a delay on rent. While this is hopefully never the case, every potentiality can’t be predicted, so it’s better to be prepared and know ahead of time.

Improve Inefficiencies

When you dive into the business’s cash flow and brainstorm ways to enhance it, you might uncover inefficiencies in how things run. Take supplier costs, for instance. Say you’re going through the cash flow and realize a big chunk is going into manufacturing expenses. So, you start negotiating for a better deal. Maybe this didn’t cross your mind earlier, or you’d have looked into it way down the line.

Budgeting Accuracy

Budgeting may not be the most exciting task, yet it plays a crucial role in business and personal finance. By consistently managing cash flow, companies can establish a more accurate budget, enabling better predictions and decision-making down the line.

Ecwid Is Here to Help You Launch Your Ecommerce Store

Launching an ecommerce store has never been easier in the modern age. If you are considering starting your own online store, Ecwid can help you make it happen. Our selling platform is easy to use and provides you with robust online selling tools.

Apart from a beautiful ecommerce website, you’ll also get tools like Reports and integrations with accounting software like FreshBooks, Xero, or QuickBooks to help you better manage your finances. These tools will help you understand where your money is coming from and where it is going, giving you the ability to make informed decisions for the future of your business.

The post Cash Flow Strategies for a Prospering Online Business first appeared on Ecwid | E-Commerce Shopping Cart.

There is an integral part of ecommerce that many sellers don’t consider right away: order fulfillment. While receiving and shipping orders may not seem as exciting as creating a website or marketing your products, it is crucial to the success of your business.

Order fulfillment is the process of completing and shipping an order to a customer. It involves several steps: inventory management, picking and packing items, and shipping them out promptly.

A smooth order fulfillment process can lead to satisfied customers, positive reviews, and repeat purchases. On the other hand, a complicated or inefficient process can result in delayed shipments, unhappy customers, and negative feedback.

Read on to learn some critical strategies for efficient order fulfillment in ecommerce.

What Is Order Fulfillment?

So, what is order fulfillment? At a basic level, order fulfillment, or ecommerce fulfillment, means getting orders into customers’ hands.

There are a few methods of fulfillment, but we will primarily be discussing self-fulfillment and order fulfillment services.

Self-fulfillment or in-house fulfillment means the seller or employees pack and send the items to customers.

Order fulfillment services are third-party companies that handle shipping, storing, and order/refund processing.

Some businesses may use a combination of both methods. For instance, a company may handle its frequently purchased products by a third party and then use in-house processing for custom items.

Why You Need to Pay Attention to Order Fulfillment

One of the essential principles for ecommerce businesses is to stay on top of inventory. Store owners must regularly monitor their inventory and ensure that stock is always available. All it takes is one spike of holiday traffic for inventory to be exhausted quickly.

There needs to be a proactive approach to inventory management rather than waiting for it to run out before it is restocked. In fact, this can lead to a significant loss of customers if they regularly see "Out of Stock" on the store page.

Pay attention to the regular velocity of the product and order inventory well before it runs out.

For instance, if the store typically sells around five units a day and there are 200 units left, this means there are only about 40 days of inventory left. It is dangerous, as it can take up to 30 days to manufacture some products, let alone ship them to the warehouse.

Order Fulfillment Process Steps

The order fulfillment process goes through around five primary stages, from when products are made to when they reach the customer.

Inventory Sourcing

The first step is for the business to obtain its inventory, which could be from a manufacturer, supplier, or warehouse. The inventory needs to be counted, sorted, and inspected to ensure it is of satisfactory quality.

In the case of physical products, a SKU or barcode will be used to track the reception and storage of the product. This step can vary depending on the type of business, as they may make their products themselves or receive them from some other means.

Storing or Sending Inventory

The inventory will be ready to be purchased but must be stored somewhere. Some smaller businesses may store the inventory themselves, or it will be stored in a warehouse or fulfillment center.

In the latter case, the inventory must be sent to a distribution center, and reception must be confirmed. After this, it will go into storage.

Order Processing

Once the inventory is logged, stored, and live online, customers can purchase it. When a purchase is made, the order process begins. It involves picking the inventory and packaging it. A picking team or robots will do this in a distribution center. The SKU or barcode will be used to identify the correct product and then be packaged.

For a smaller business, this could be as simple as grabbing it from their garage and sending it off themselves.

Shipping

Then comes the final step in online order fulfillment: shipping it off to the customer. There are various carriers through which this can be done, such as FedEx, UPS, USPS, and more.

This is where a fulfillment service can be incredibly beneficial, as they typically have better rates with various carrier services. Small or independent businesses will have to cover all shipping costs, which can become pricey depending on their traffic.

Fulfilling Orders Yourself

Self-fulfillment is the traditional way of fulfilling orders, where businesses handle all steps themselves. While self-fulfillment can give you more control over the process, it also requires more time and resources from your end.

However, if you choose to fulfill orders yourself, there are some key strategies to keep in mind for efficient order fulfillment:

Stay organized: It’s essential to have a system in place for managing your inventory, orders, and shipping. It could be using a spreadsheet, software, or any other method that works best for you. Streamline the process: Look for ways to streamline your order fulfillment process to make it faster and more efficient. It could include automating specific tasks or investing in technology like barcode scanners.

Using Order Fulfillment Services

Choosing order fulfillment services depends on the business size. Although self-fulfillment may appear cost-effective for small companies initially, it can become more expensive in the long term for larger enterprises.

Order fulfillment services offer several benefits that make up for their costs:

Expertise and efficiency: Order fulfillment services specialize in handling large volumes of orders and have systems in place to streamline processes. Time-saving: Outsourcing fulfillment tasks allows businesses to focus on other operations, such as marketing and product development. Lower shipping rates: Fulfillment services often have negotiated lower shipping rates with carriers, saving businesses money in the long run. Scalability: As a business grows, so does the volume of orders. Fulfillment services can quickly scale up to handle increasing order volumes, saving businesses from the hassle and expense of expanding their in-house operations.

To exemplify an order fulfillment service, let’s look at Amazon. Amazon is a marketplace itself, but it also provides a fulfillment service. When selling on Amazon, sellers can fulfill orders themselves or use "Fulfillment by Amazon" or FBA. It means the seller will have inventory sent to Amazon, which will be stored in their warehouses.

When an item is purchased, Amazon handles shipping the product to the customer and any returns. This makes it easier for the seller, but it also means they will pay Amazon a fee for every product sold.

Using Order Fulfillment Software

Order fulfillment software is an excellent way for businesses to keep an overview of their order processing.

This software connects sellers to the warehouse or ecommerce fulfillment center they are working with. It will provide real-time information regarding order tracking, inventory levels, tracking key performance indicators, forecasting, and more.

Such software also allows sellers to achieve automated order fulfillment, provided everything runs smoothly and inventory stays replenished.

Dropshipping for Order Fulfillment

Dropshipping is another ecommerce method that has gained traction over the years.

Dropshipping is kind of like ecommerce fulfillment services, except there is no bulk inventory to handle. Instead, when a customer purchases a product from the website or online store, the seller will then buy the product from a supplier.

This product will then be directly sent to the customer. Suppliers can be the manufacturer of products or a company that purchases bulk products to sell to drop shippers. All orders and shipping are handled by the supplier of the product, which means the ecommerce seller only pays for sold products.

Wrap-Up: Frequently Asked Questions on Order Fulfillment

Order fulfillment is an essential part of running an ecommerce business. It may not need much attention in the company’s early days, but this doesn’t mean it can be neglected.

Ecommerce sellers should establish a solid fulfillment strategy or work with a fulfillment center as their business grows to keep orders flowing.

Before we wrap up, let’s explore common questions about order fulfillment to ensure a smooth and efficient process for both customers and businesses alike:

Why Is a Standardized Order Fulfillment Process Important?

In the modern age of ample ecommerce, customers have come to expect fast shipments of their orders. Standardized order fulfillment solutions will help businesses keep up with order traffic and ensure customers stay happy with the results.

What Is the Best Method of Ecommerce Order Fulfillment?

There is no best fulfillment method, as it depends on the size and type of business. However, it is recommended that a business begin working with a fulfillment service when scaling up its traffic. Otherwise, it may become more challenging to fulfill orders on time.

Is Self-Fulfillment Cheaper than Fulfillment Services?

Yes and no. In the case of a smaller business with low traffic, it is much cheaper to ship those few products themselves.

However, self-fulfillment can add up quickly when orders regularly come in and go out. While it may sound as simple as paying the shipping costs, more costs go into self-fulfillment, including:

Packing supplies like bubble wrap or peanuts The packaging itself, such as boxes, poly mailers, etc Transportation costs back and forth to the carrier Loss of time And more.

For a few trips, these costs aren’t that bad. But, they add up when it becomes a daily task or even multiple times daily.

What Are the Benefits of a Fulfillment Service?

There are several benefits to using a fulfillment service, as it can help businesses:

Manage product storage Track orders and manage inventory Manage customer communication and relations Obtain transparency over the order and shipping line Entice customers with quick and affordable shipping Handle processing and returns Scale as traffic grows.

No right or wrong answer exists on whether a business should use a third-party service for their orders. Realistically, it depends on their business model, traffic, and ability to keep up with orders.

It may be easy to handle orders internally when first starting, and there isn’t much traffic. However, as the business grows and more orders start coming in, they may need to hire a third-party service to keep up with increased traffic.

Ready to Start Your Own Ecommerce Store?

If you have been thinking about starting your own ecommerce store, then Ecwid is here to help. Our platform offers a variety of features and integrations to make selling online more straightforward, including options for order fulfillment.

No matter how you decide to fulfill your orders — yourself, via fulfillment services, dropshipping, or by connecting your online store to the fulfillment software of your choice — Ecwid has you covered.

When fulfilling orders yourself, you’ll appreciate Ecwid’s tools that make order fulfillment easy — like new order notifications, buying shipping labels from your Ecwid admin, order search and filters, tax invoices, and more.

Ecwid integrates with popular shipping providers so that you can offer your customers various shipping options at checkout. You can also set up real-time shipping rates to ensure accurate pricing for your customers.

If you prefer a fulfillment service, Ecwid provides apps that allow you to send orders to third-party fulfillment services like Shipwire or Amazon FBA. It will enable you to outsource the packing and shipping of your orders while still managing everything from one central location.

Finally, if you already use a specific software for order fulfillment, don’t worry! With Ecwid’s customization services, you can integrate your order fulfillment software.

Plus, Ecwid connects to various dropshipping services so that you can offer a wide range of products without the hassle of keeping inventory. Simply connect your store to one of our dropshipping partners, and they will take care of everything from warehousing to shipping.

But why stop at just selling on your website? With Ecwid’s multi-channel selling options, you can expand your reach by selling on social media platforms, as well as marketplaces like Amazon and eBay. Best of all, you’ll manage all products and orders from one straightforward dashboard.

So why wait? Start selling everywhere today with Ecwid!

The post Top Strategies for Ecommerce Order Fulfillment first appeared on Ecwid | E-Commerce Shopping Cart.

Many moving parts are involved in running a successful business, especially as it grows. The bigger it gets, the trickier it can be to keep things organized and efficient. A store’s expansion brings with it an increase in tasks, customers, challenges, and staff to manage it all.

Planning and organizational structure must evolve as a business grows to maintain smooth operations. Setting priorities for business operations becomes increasingly important at this stage.

Continue reading to learn how a company can efficiently strengthen its business operations.

What Are Business Operations?

Before going any further, let’s answer the following question: What is business operation? Simply put, they are the activities and routine processes that allow a business to function, increase value, and generate profit.

Key Components of Business Operations

The provided definition offers a broad overview of business operations; however, the specific activities and processes it encompasses can vary significantly. First off, these variations can depend on the industry you’re in, and some tasks might be categorized as secondary business operations.

Here are some vital elements of business operations:

ProcessA business’s processes are a vital part of operations. Employees follow these steps and routines within the organization to develop and deliver products and services. In other words, its a clear and defined protocol for how to get things done within the organization. The business will develop processes to complete a wide range of tasks internally, whether it be creating the primary product, posting to social media, or onboarding new employees. Creating detailed internal processes can make many tasks easier to accomplish. This can include processes for onboarding new employees, creating products, completing administrative work, and more.

People

Of course, people are a crucial part of any business. Each employee across all departments is required for the business to operate. This is especially true as the business scales, owners focus more on long-term goals, and employees become more responsible for significant operations.

Hiring the right people for the team can make or break a business. Not only does it help to improve production, but it can also increase business-wide morale.

In a smaller business, the owner and a small management team take on this responsibility. However, as a company scales, it often requires a developed human resources department to handle onboarding and staffing needs.

Location

The location of a business can play a significant role in its success and overall operations. This can mean any physical location connected to or associated with the business, such as stores, office spaces, warehouses, manufacturing facilities, etc.

The right location can make all the difference in production across the business. This is especially true when considering the location’s proximity to additional service facilities like ports or shipping routes.

Equipment and Technology

An integral aspect of a business’s operations involves the equipment and technology utilized for production. These tools are essential for the business to operate such as software, hardware, machinery, and various other resources.

Tools, equipment, and technology can vastly vary between industries. A physical printing business may need expensive printers and other machinery, while a small online business may only need a computer and software to function.

The Importance of Business Operations Management

Maintaining a big-picture view of business operations is essential for a business to succeed, especially as it grows and expands.

Effective business operations management can benefit from the following:

Improved Efficiency

As a business evolves and fine-tunes its operations, efficiency is enhanced. This process helps employees gain a clearer understanding of their roles and execute them more effectively.

Established and standardized processes empower managers to delegate efficiently, ensuring adherence to procedures. This fosters high-performing teams with well-suited individuals in key roles, driving the achievement of company-wide objectives.

Sales and Profit

Properly managed business operations will lead to better quality products and services that satisfy customers. In the short term, this results in higher customer satisfaction and sales, while over time, it can drive improved profitability and a smoother path to scalability.

Steps for Improving Business Operations

Now, let’s look at some actionable steps a business can take to improve its operations.

Set Goals and Monitor Statistics

The first step toward improving business operations is setting goals and tracking progress toward achieving them. Keep in mind that improving business operations is often a long-term goal that is worked toward.

It’s important to set clear and attainable objectives rather than vague and broad ideals. For instance, rather than aiming for increased profit next year, establish a target for a 10% revenue growth. With a specific goal in place, detailed steps can be identified to achieve that objective.

Then, define the key performance indicators (KPIs) associated with that objective and monitor them attentively.

If you sell online with Ecwid, you have access to its robust Reports feature, which allows you to track your store’s KPIs in real time. These KPIs might include website traffic, sales conversion rates, average order value, and customer retention.

Improve and Build on What Is Already There

Remember, improving business operations doesn’t have to mean complete revamps or process replacements. Instead of discarding everything and restarting from scratch, focus on making existing processes better.

Search for inefficiencies that can be improved or redundancies that can be removed. Even making these minor improvements can often have a significant impact on the overall function of operations.

Streamline and Automate Relevant Processes

Many small inefficiencies in manual work can quickly compound into lost time, wasted resources, and overall lower production. Improving business operations also means streamlining and automating where possible.

Those overseeing business operations should consistently seek out cutting-edge tools, software, and technology that offer automation or streamlining capabilities.

For instance, manual inventory management or stock-keeping can easily be automated with various types of software these days.

Stay Informed of Updates and Trends

Every business needs to stay on top of the changing landscape of its particular industry. This could mean new technology, shifting customer habits, changing laws, or shifts in the economy. Staying current on these changes can help a business adapt its operations around changes and stay relevant against competition.

For example, let’s say a new printer comes out that revolutionizes the screen printing industry by increasing production significantly. A screen printing company that hasn’t updated its printers may begin having difficulty competing with other companies that use the new technology.

Dedicate an Operations Manager or Hire a Professional

An essential part of this process may be establishing a dedicated director of business operations or business operations manager.

In other words, a dedicated individual or team can review current processes and operations to locate the issues and areas for improvement. This helps to find the right areas without pulling managers from their routine tasks and prevents executives from being tied up in too many areas.

If there are not enough internal staff members to dedicate someone to this process, it may be necessary to recruit help.

A business can contract with a business consultant or hire a dedicated operations director who can lead the process. This can be especially beneficial when hiring an industry specialist, as they may be able to provide key insights for improvements.

For example, a retail specialist with logistics experience could significantly cut costs by streamlining the store’s inventory shipping and receiving processes.

Create and Stick to a Plan

Trying to improve business operations without a plan can lead to floundering or wasted resources. The business should start with a general outline of its goals for improvement. This can then be expanded to include areas that need to be evaluated, KPIs to monitor, and a schedule of audits.

Remember that improving business operations is a marathon, not a sprint. Don’t assume that making one change will suddenly create a completely efficient business, though this can happen with the correct change. In most cases, improving business operations will consist of regular evaluations, feedback, and identifying the next target.

These steps will help to optimize the business across all departments and processes incrementally, leading to a new level of operations. We hope these tips help business owners and management take their business to new heights, and we wish you the best on this journey!

Taking the Leap Into Ecommerce

Are you looking to start your first ecommerce store or launch a new one? If so, Ecwid is for you! We have created an online selling platform that makes it easy to get your ecommerce store up and running.

With Ecwid, you get a robust online store and tools that help improve your business operations:

inventory management customer relationship management and sales analytics.

These tools are crucial in keeping track of your target market and understanding their needs.

Ecwid also automates some routine tasks for online sellers, such as domain setup, sending marketing emails, and running sales or advertising campaigns. This allows you to focus on what really matters — creating a great shopping experience for your customers.

Furthermore, Ecwid integrates seamlessly with social media platforms and marketplaces. This allows you to showcase your products on various selling channels and attract new customers while managing all sales and orders from one place.

So, if you’re looking for an ecommerce platform that provides you with more than just an online store, Ecwid is the perfect choice. With its easy setup, powerful analytics, and integrated marketing tools, you can confidently grow your business and reach more customers than ever before. Plus, with its affordable pricing plans and flexible features, Ecwid caters to businesses of all sizes.

But don’t just take our word for it – try it out for yourself and see the difference Ecwid can make in your ecommerce journey! Sign up now and start selling today.

The post Advanced Strategies for Improving Business Operations in Ecommerce first appeared on Ecwid | E-Commerce Shopping Cart.