Google I/O 2024: An I/O for a new generation

Google is fully in our Gemini era. Before we get into it, I want to reflect on this moment we’re in. We’ve been investing in AI for more than a

The Future of Facebook

Takeaways Our vision for Facebook is simple: Facebook is for social discovery that opens your world in big and small ways. We’ve always been social, and we’ve always helped people

Passkeys, Cross-Account Protection and new ways we’re protecting your accounts

Passwords are often at the core of today’s major cybersecurity issues, which is why we’ve continued to create new authentication technology over the years. In 2022, for World Password Day, we launched

Meet Your New Assistant: Meta AI, Built With Llama 3

Built with Meta Llama 3, Meta AI is one of the world’s leading AI assistants, already on your phone and in your pocket for free. And it’s starting to go

New ways to search in 2024

We’re introducing two major updates to help you search any way, anywhere: Circle to Search and an AI-powered multisearch experience. For more than two decades, we’ve continuously redefined what a

Evolving Google Analytics for more insightful measurement

We have been preparing Google Analytics 4 for a future that is now here. Two years ago, we announced that Google Analytics 4 would be our solution of record. Since

Evolving and Expanding Ads on Reels

Today, we’re updating and expanding our Ads on Reels test, making it possible for more creators to earn money for their engaging reels. Learn more about how to get access

Digital Advertising’s Role in Driving Long-Term Brand Growth

Brand-building is critical to the long-term success of business performance. People are increasingly spending more time on digital channels; in fact, according to the Global Web Index, consumers spend 72%

The Role of Augmented Reality in Eсommerce: Benefits and Applications

Augmented reality, mixing virtual elements with the real world, is getting into ecommerce to bring new possibilities and change how customers interact with products and make purchase

The Power of Google Shopping Ads: A Comprehensive Guide

In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience and drive sales. One such powerful tool that has revolutionized the e-commerce landscape is Google